Social Media

Build reach, nurture your community, and position your brand where your audience spends its time — strategic, authentic, and with measurable results.

Social media is not a side project — it is brand communication

Many companies post on social media because it is expected. But without a clear strategy, posts vanish into the algorithm: no growth, no engagement, no return. Social media is not a channel you manage on the side — it is a core pillar of your brand communication.

We develop social media strategies that fit your brand and your audience. From platform selection and content creation to community management and social advertising. Everything from a single source, everything aligned.

The result: a social media presence that does not just look good, but actively supports real business goals — whether brand awareness, lead generation, or talent acquisition. We work data-driven, creatively, and always with a focus on what actually matters for your business.

Our Services

Strategy & Content

No plan, no impact. We develop the strategy and produce the content that actually reaches your audience.

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Social Media Strategy

Audience analysis, platform selection, content strategy, and KPI definition — we develop a social media roadmap that aligns with your business objectives.

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Content Creation

From Reels and Stories to carousel posts and LinkedIn articles: we produce content that stops the scroll, inspires, and drives action.

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Community Management

Comments, direct messages, mentions — we maintain the dialogue with your community and build genuine relationships that strengthen your brand.

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Editorial Planning

Structured content calendars with topic planning, posting frequency, and approval workflows. You always know what goes live, when, and where.

Growth & Analytics

Organic reach alone is often not enough. We combine paid campaigns with data-driven optimization for sustainable growth.

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Social Advertising

Audience-specific ads on Instagram, Facebook, LinkedIn, TikTok, and beyond — with smart targeting, A/B testing, and transparent budget management.

Influencer Partnerships

Finding the right creators for your brand, setting up campaigns, and measuring ROI. Authentic, strategic, and with a clear brief.

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Social Analytics

Regular performance reports with the metrics that actually matter. We measure what works — and continuously refine the strategy.

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Trend Monitoring

Platform updates, algorithm changes, viral formats — we keep an eye on the trends and leverage them strategically for your brand.

What professional social media means for your business

Lasting visibility

Consistent, strategic content keeps your brand top of mind — with customers, partners, and potential employees. Not one-hit wonders, but sustainable presence.

Genuine connections

Social media is not a one-way street. Active community management builds relationships that create trust and turn followers into loyal customers.

Measurable results

Reach, engagement, conversions — we work with clear KPIs and deliver transparent reports. You always see what your investment is delivering.

How It Works

01

Initial consultation

In 30 minutes we figure out where you stand with your social media activities, what goals you are pursuing, and whether working together makes sense. No sales pitch — just an honest alignment.

02

Audit & strategy

We analyze your existing channels, your audience, and the competition. From that, we develop a tailored social media strategy with clear goals, platforms, content pillars, and an editorial plan.

03

Content & community

We produce the content, manage the channels, and take care of your community. You get regular check-ins and approval workflows — so you stay in full control without having to worry about every detail.

04

Optimization & reporting

Every month we analyze the performance, identify optimization potential, and adjust the strategy. You receive transparent reports with the metrics that are relevant to your business.

Frequently asked questions

Honest answers to the questions you are probably asking yourself.

It depends on the scope: how many platforms, how much content, and whether community management and ads are included. A strategy workshop starts at EUR 1,500, ongoing management typically from EUR 2,000 per month. In a free initial consultation, we give you an honest estimate.
That depends on your audience and your goals. LinkedIn works exceptionally well for B2B and employer branding, Instagram and TikTok for B2C and younger audiences, Facebook for regional reach. We recommend doing fewer platforms well rather than being half-heartedly present everywhere.
Quality beats quantity. For most companies, 3 to 5 high-quality posts per week per platform is a solid benchmark. More important than frequency is consistency: regular good content beats sporadic viral attempts.
Both work. Ideally, we combine the two: we produce professional graphics, videos, and copy while also using authentic material from your company — team photos, behind-the-scenes footage, client projects. Authenticity beats polish.
Organic growth takes time — realistically 3 to 6 months before you see noticeable changes in reach and engagement. Social advertising can accelerate results. We set clear KPIs from day one so you can track progress throughout.
Organic content is what you post without a media budget — it builds long-term trust and community. Social ads are paid placements targeted at defined audiences. The best results come when both work together: organic content for credibility, ads for reach and conversions.
Of course. We work with an approval process that suits you. Typically, we prepare the content in advance, you sign off, and we schedule it. That way you keep full control over your brand without having to manage every detail.
Yes, community management is a core part of our work. We reply to comments and messages in your brand voice, escalate critical inquiries to you, and make sure your community feels heard. Fast response times and authentic dialogue are key.
Together, we define KPIs that align with your business goals — reach, engagement rate, follower growth, website traffic, leads, or job applications. You receive monthly reports with clear numbers and actionable recommendations. No vanity metrics, just the numbers that count.
We are a creative agency and strategic consultancy in one. That means: strategy, content production, community management, and performance marketing from a single source. No agency hopping, no interface problems. And we work data-driven — every creative decision is based on real insights, not gut feeling.

Latest posts on Social Media

Insights, trends, and practical tips on social media marketing for businesses.

LinkedIn Algorithm 2024: How to Increase Reach and Engagement on LinkedIn

Algorithmus-Update

LinkedIn Algorithm 2024: How to Increase Reach and Engagement on LinkedIn

LinkedIn is more than just a professional network – it is a key platform for B2B marketing and personal branding. But how do you manage to stand out from the crowd? The LinkedIn algorithm decides which posts are visible and which ones get lost. In our latest article, you will learn how the algorithm works, which factors influence your reach, and how you can optimize your content to achieve maximum visibility and engagement in 2024.

Read more: LinkedIn Algorithm 2024: How to Increase Reach and Engagement on LinkedIn
Instagram, Facebook & Co. – How Companies Become Successful on Social Media

Social-Media-Strategie

Instagram, Facebook & Co. – How Companies Become Successful on Social Media

The team meets on Friday afternoon in the meeting room, all weekly tasks are completed, and the team is looking forward to the weekend. Too soon to celebrate. The CEO pulls one last surprise out of the bag: "Folks, it's time: We need to finally get on Facebook! By the end of the year, I want to see 10,000 subscribers." The anticipation crumbles to dust and is replaced by nervous pen clicking. A brave voice rises: "Boss, that's not how it works." Not without a concept. Here you will learn which six steps have proven themselves in our agency's daily routine when planning a social media presence.

Read more: Instagram, Facebook & Co. – How Companies Become Successful on Social Media
"Attention Copywriters: How to Formulate Headlines"

Schreib-Werkstatt

"Attention Copywriters: How to Formulate Headlines"

The task of a successful headline is to capture the attention of a fleeting and selectively reading viewer, to engage them, and finally to guide them to the subsequent body text. Headlines help the reader to select what interests them and what does not. How catchy headlines come about, you can find out here.

Read more: "Attention Copywriters: How to Formulate Headlines"

Companies that trust us

Microsoft
Cloudflare
Sistrix
Asana
Make
Plesk
Hetzner
BW-Tech
InterFace AG
Mailchimp
MRstudios
Microsoft
Cloudflare
Sistrix
Asana
Make
Plesk
Hetzner
BW-Tech
InterFace AG
Mailchimp
MRstudios

Let's talk.

Book a free 30-minute consultation. We will figure out together where your social media presence stands and what the next steps could be. No sales pitch, we promise.

Lena Bertler

Lena Bertler

Redaktion

Lena Bertler