Masterclass at DMEXCO 2025: Automate Everything
Many marketing teams are still struggling with manual exports, forgotten follow-ups, and untagged leads. In our "Automate Everything" masterclass at DMEXCO 2025, we demonstrate how you can overcome these hurdles with intelligent automation—practical, scalable, and without chaos.
What You Will Take Away
- Concrete automations that eliminate routine tasks, giving you more time for creativity and strategy.
- A clear overview of what Mailchimp already offers natively (Customer Journeys, Trigger Flows, Tags/Segments, dynamic content) and where specialized tools like Make.com or Microsoft Power Automate make a difference.
- Best practices for automatically transferring leads from website forms, trade shows, or downloads into the CRM, segmenting them appropriately, and passing them into personalized journeys.
- How to seamlessly integrate sales and service through notifications during contact interactions, ensuring no inquiry is left unattended.
What the Content Covers
- Connecting Systems, Orchestrating Processes: Mailchimp as a communication platform, complemented by Make.com or Power Automate for logic, data flow, and approvals.
- Use Case from SMEs: An example from the climate and ventilation technology sector shows step-by-step the journey from initial contact through tagging & segmentation to follow-ups and reactivation.
- Scaling Without Extra Effort: How to build automations that grow with your business—without creating new workarounds.
Who Is This Session Ideal For?
- Marketing and growth teams looking to convert leads to opportunities faster.
- CRM/automation managers aiming to set up clean data flows between web, CRM, and email.
- IT/operations teams wanting to efficiently use Microsoft 365/Dynamics stacks with Power Automate.
Who Is Speaking
Felix Stürmer (Medienstürmer) & Franz Riedl (Mailchimp / Intuit) will lead the masterclass and share proven workflows from projects with B2B companies.
We look forward to inspiring conversations in Cologne—and perhaps we'll see some familiar faces again.
