Medienstürmer brings Evi Schneider on board

The owner-managed agency expands its consulting expertise in software marketing.

Digital agency Medienstürmer is expanding its service portfolio through a partnership with software marketing expert Evi Schneider. The goal of the collaboration is to support software companies in mastering increasingly complex market and communication requirements.

Four consulting areas for modern software marketing

The collaboration focuses on four areas:

Campaign & lead strategy – systematically building demand and sales pipeline
Positioning, branding & community growth – defining your market role more clearly and increasing visibility among relevant target groups
Account based marketing – targeted engagement of strategic key accounts and the development of complex buying groups in enterprise contexts
Expansion & regionalization – opening up new markets or developing existing regions more efficiently

A market in transition

The software market has changed fundamentally in recent years. Where individual vendors used to cover large parts of the IT landscape, increasingly specialized solutions are now emerging along complex software value chains. AI is accelerating this trend on an unprecedented scale.

In large companies and corporations in particular, numerous vendors are involved in digitalization and transformation projects. For software companies, this means that purchasing decisions are made across ever larger and more heterogeneous groups — and that they face increasingly diverse competition. Classic marketing approaches are reaching their limits.

„Our clients increasingly operate in markets where technical excellence alone is no longer enough. The ability to communicate complex solutions clearly, reach the relevant buying groups and open up new markets in a structured way is becoming a decisive competitive factor. In Evi Schneider, we gain a partner with many years of experience in the international software industry.“

Florian StockerManaging Director

Bundled expertise from a single source

With this partnership, Medienstürmer and Evi Schneider are strategically combining their respective strengths. The partnership complements Medienstürmer's focus areas — the agency has stood for creation, digital product development and custom software solutions for many years. Beyond developing digital platforms and applications, its focus is on designing user-centered digital experiences and integrating interfaces and system landscapes.

Over the course of her career, Schneider has worked for ownCloud, SugarCRM and, most recently, spent around nine years at Confluent. As Global Lead Demand Generation & Expansion, she was responsible for international growth and market development programs at the data streaming pioneer, building up marketing for the CEMEA region and campaign management across EMEA. Her focus was on conveying technologically demanding content (particularly around Apache Kafka and Flink) to developer communities and business users alike in order to unlock new go-to-market opportunities.

„Many software companies have outstanding technological solutions, yet face the challenge of positioning them clearly in an increasingly complex market environment and reaching the right target groups. Successful marketing today means addressing different stakeholders in a targeted way and accompanying them continuously across all channels throughout the entire decision-making process.“

Evi SchneiderMarketing Strategist

The partnership aims to help companies integrate marketing, sales and digital customer experiences more closely — meeting the changing demands of modern software markets.