Blog

UX-Design für Entscheider

Usability Testing: The Complete Practical Guide

Five real users uncover roughly 85% of your usability problems — if you test properly. This guide covers all methods at a glance, the six-phase process, severity-based analysis, and what AI can genuinely contribute today.

SEO

SEO, GEO and AEO – How AI Is Changing Search Engine Optimization (and How It Isn't)

GEO and AEO are not a replacement for SEO but its evolution. What really changes, when classic SEO strategies stop working, and why content decides in the end.

In eigener Sache

Medienstürmer brings Evi Schneider on board

Digital agency Medienstürmer is expanding its software marketing consulting: together with Evi Schneider, we now support software companies with campaign & lead strategy, positioning & branding, account based marketing, and expansion & regionalization.

Digital Signage Made Simple

Showcel: Digital Signage Made Simple – now in Closed Beta

New in our Productivity Suite: Showcel, the cloud-based digital signage platform. Manage screens, design content and push it live – on hardware you already own. Now in closed beta.

UX-Design für Entscheider

UX Audit: The Practical Guide with Checklist

Traffic is there, conversion is not? A UX audit finds out, based on data, where you lose users and why. This guide walks through the full process, includes a DIY checklist and gives an honest view of costs.

TU Munich research: eVault closes the gap to the EUDI Wallet

Starting in 2026, every EU citizen will receive an EUDI Wallet. But how do legally binding documents actually get into it? Together with Prof. Rudolf Bayer (TU Munich, inventor of the B-tree) we are developing the eVault BürgerTresor as a signature bridge between document issuers and the wallet.

Power Platform Leitfaden

Microsoft Power Platform: What It Can Do and When It Pays Off for the Mid-Market

The Power Platform honestly assessed: what Power Apps, Automate, BI & Dataverse really deliver in the mid-market, where the limits lie and when custom development is the better choice.

KI & Zusammenarbeit

Introducing AI to Your Team: Why 95% Fail to See Value — And What You Can Do Better

78% of companies use AI, but only 5% achieve real value (McKinsey 2024). A practical 4-week roadmap for successful AI adoption in mid-market companies.

Partnerschaft

Strategic Partnership: Medienstürmer and MRstudios Join Forces for Industrial Digital Communication

Munich-based digital agency Medienstürmer and 3D visualization specialist MRstudios form a strategic partnership, offering industrial companies an end-to-end solution combining digital communication and immersive 3D product presentation.