We accompany you in finding topics, talk to experts from the specialist departments, write and place your content in a visually appealing way.
The trend towards moving images is strong. We help you tell your content in a modern way – from planning to production to post-production.
Together, we create unique brand personalities that appeal to your target groups on a personal and emotional level.
Explaining complicated issues with charts, illustrations or infographics often leaves a deeper impression on viewers.
Whether it’s portrait photos of your employees for your website or an elaborate event photography – we take care of planning & (post) production for you.
Good UX design plays a key role in application development. Only if the user experience is designed intuitively and purposefully will the message get across properly.
Together with our customers, we design user interfaces that communicate the potential of digital products to the outside world.
Whether it’s a webinar, conference, (product) presentation, company meeting, workshop or FAQ format, we make sure your message gets through to everyone you want it to.
We develop suitable strategies and comprehensive SEO concepts for your company to achieve sustainable, optimal positions in your ranking.
We support you in managing your social media channels, ensure a suitable strategy & language as well as smooth editorial routines.
We support you in the acquisition and development of technical and business requirements as the optimal starting point for any successful development project.
Whether Wordpress, Typo3, Drupal or Headless CMS – we provide comprehensive advice on choosing the right CMS and implement, (further) develop and operate the system continuously along your requirements and usage scenarios.
We advise and accompany you in the development and implementation of suitable e-commerce solutions as well as all associated necessary systems and modules such as a CRM, ERP, warehouse, etc.
Together with our partner InterFace AG, we design and implement complex individual software solutions, operate and support them comprehensively and finally hand them over turnkey.
Together with our partners, we build modern collaboration solutions based on Microsoft 365, Google Workspace, Jira, Asana or ownCloud / Nextcloud and thus comprehensively optimize your entire internal and external communication in a process-oriented manner.
Together with our partners we develop appealing virtual worlds and complex 3D applications as modern communication tools – no matter if simple one-stop solutions or complex applications via Unity & Unreal.
We maintain your common CMS or other cloud software applications and keep them continuously up to date in terms of features, performance and security.
Together with our hosting partners Hetzner, Microsoft Azure, Google Cloud and AWS, we implement and operate your software solution in a DSGVO-compliant and flexibly scalable environment.
Wir revolutionieren Ihre Arbeitsabläufe, identifizieren und evaluieren Möglichkeiten und Wege für Automatisierungspotenziale und implementieren schließlich dafür maßgeschneiderte Lösungen.
Public relations that provide relevant information about the latest developments increase trust in your brand and serve to nurture your customers in the long term.
In our workshops, we teach you the basics of numerous topics for which you currently need support: Google Ads? SEO? Social Media? Public Relations? Video? O365? Sharepoint? Or other competencies? Ask.
Well-designed project management requires not only the right tools but also an efficient and continuous approach. We are at your side in every phase of the project.
In competition for attention, your content is at the center of an effective communication strategy. We support you in your target group and channel-appropriate conception, creation & communication.
Trendsetting marketing for clinics and medical practices
Holistic marketing of software solutions
Local practice marketing means discoverability, recognition value, information and service. The design of a new brand is therefore accompanied by a special responsibility: It is important to arouse the interest of new patients without scaring off existing ones. The example of GANZFRAU shows how this can succeed: With a clear vision, trustworthy communication, and a concept that everyone can rally behind.
An established group practice for gynecology and obstetrics is repositioning itself – the doctors not only wanted to appear under the new name GANZFRAU in the future, but also with a fresh look and a modern website, which should reflect the philosophy of the practice concisely and memorably in the future.
Bringing the philosophy of GANZFRAU, which is based on empathy, holistic medicine and long experience, to the woman was the goal of the rebranding and web development. Women across the region should feel they are in good hands with GANZFRAU at every point of contact with the brand.
To enable an orderly relaunch under the new brand, the rebranding and the new website were created in parallel.
Few topics touch on one’s intimacy as much as gynecology. The employees of GANZFRAU know this very well – and therefore radiate a great deal of empathy, sensitivity and warmth when dealing with patients. The approach of the rebranding was therefore to particularly emphasize this personality also in the language of the brand.
Bringing the philosophy of GANZFRAU, which is based on empathy, holistic medicine and long experience, to the woman was the goal of the rebranding and web development. Women across the region should feel they are in good hands with GANZFRAU at every point of contact with the brand.
To enable an orderly relaunch under the new brand, the rebranding and the new website were created in parallel.
Gynecology and women’s medicine, that also means dealing with – supposed – femininity. But what are “feminine” colors anyway? How do you illustrate the thematic environment of obstetrics, mammography or screening? The answer: Without barriers in the head and by focusing on the essentials. Strong, earthy tones and the almost ironic use of the “gender colors” pink and light blue convey to patients that there is not THE ONE femininity, but individual lifestyles that GANZFRAU wants to address with an individual women’s medicine.
“Practice for Gynecology” or “Center for Women’s Health”: several generations and visions gather under the umbrella of GANZFRAU. What they all have in common is that they want to bring together the traditional and the modern in their practice. The logo should therefore combine stability, holism and a desire for the future in one word mark. The combination of serif and sans-serif fonts in different cuts provide this aesthetic, which is deliberately ambiguous without appearing restless but only: harmonic!
In the daily work of GANZFRAU, three strong principles apply above all: empathetic and respectful interaction with patients at eye level; trust and partnership in the team as well as the use of state-of-the-art procedures and technologies. These principles are also reflected in the visual language – here, GANZFRAU focuses primarily on people at the center of conversational situations. Patients should be able to quickly gain confidence through warm colors in photography and the design and feel that they are in good hands. Through the image and color world it becomes clear: GANZFRAU offers the optimal environment for the treatment of women.
With the comprehensive rebranding, the GANZFRAU brand can be experienced through a variety of digital & print products that have a strong recognition effect through stringent design elements. From business cards to pregnancy planners to campaign graphics – the sky’s the limit.
Regardless of whether patients or applicants – the own website is and remains a central hub for every practice. With the relaunch of the GANZFRAU website, the newly created brand has a digital home that lives up to its claim
– regardless of the end device.
Whether it’s important information on clinical pictures, treatments or a very simple online appointment: patients can find all the important information intuitively and easily on the website.
There is no separation between print and digital for the GANZFRAU brand – both have been considered from the very beginning. This way, the website fits perfectly into the look and feel of the brand.
GANZFRAU’s new brand identity combines all the requirements of today’s modern medical practice: a clear and consistent brand message, a responsive and user-friendly web design, and a personal and empathetic approach to patients.
Ihr Ansprechpartner:
Felix Stürmer
info@medienstuermer.de
weitere Informationen zu Referenzen
https://medienstuermer.de/referenzen