„Don talk about products, talk around them”. Regarding the exponentially growth of web-based offers and increasing lack of attention span of users, quality content is the key to make precise distinctions and to stand out from the mass of providers.
The media, the specialist media in particular, depend on authentic information to fulfill their reporting. The correct style or ductus and the appropriate approach to convey information will ultimately determine whether your message will be published.
Photo / Video
Today, pictures, visualizations, illustrations, information graphics and videos belong to the standard repertoire of every professional website. But image and moving images have also always played a central role in the areas of PR and social media. The idea is to differentiate yourself from the competitors with your own images and as a result to establish yourself in the minds of the target groups in the long term.
Webdevelopment & Digital Solutions
We offer professional and affordable web development with unmistakable language and expressive images. In this way, we create a uniform image that really makes a company a brand.
Carrying on dialogue with one’s target groups via Social Media is one of the most honest and direct forms of communication. Those who understand the logic and mechanisms of a genuine platform, will communicate more effectively. Delivering a healthy mix of enthusiasm and pragmatism we place your message on Facebook, Twitter, Instagram and Co. at the appropriate rate.
In unserem Content-Workshop wollen wir unseren Kunden die Grundlagen vermitteln, worauf es bei Content Marketing und der Konzeption einer Content-Strategie wirklich ankommt. An erster Stelle steht die Erstellung und Aufbereitung von Inhalten – strukturell, textlich, bildlich und besonders sprachlich. Selbstredend muss das Format der Darstellung zur Zielgruppe passen.
SEO – Search Engine Optimation
Even high quality content will be useless, if your content is not found. Who keeps SEO constantly in mind while producing quality content provides the essential precondition that the desired effects will unfold the way he wants.
In order to defy competition for attention, quality content is at the very centre of an effective communication strategy. If you have a thought-out concept that aims for the right target group and whose content is distributed in the appropriate channel, creation and delivery will be decisive marketing instruments.