Dynamics 365 Development

CRM, ERP and Business Applications on the Microsoft Cloud

Microsoft's CRM & ERP Cloud Platform

More than a CRM — a platform for your entire business

Dynamics 365 is not a single tool but an entire ecosystem of CRM and ERP modules running on the Microsoft Cloud. Sales, customer service, marketing, finance, supply chain — everything operates on a shared data platform: the Dataverse. And that is exactly what sets it apart from siloed solutions that eventually stop talking to each other.

As part of the Microsoft ecosystem, Dynamics 365 integrates seamlessly with Microsoft 365, Teams, Power Platform and Azure. This means: Your CRM data flows directly into Power BI dashboards, your sales team works in Outlook without switching interfaces, and complex business processes can be automated with Power Automate — without custom backend development.

We help you not just implement Dynamics 365, but configure and extend it so it truly fits your processes. No bloated standard solution, but a system your team actually wants to use.

Our Services

Dynamics 365 Modules

Dynamics 365 consists of specialized modules that you can deploy individually or in combination. Every module shares the same Dataverse data platform — making cross-module processes significantly easier than with pieced-together individual solutions.

Sales & Customer Engagement

Lead management, opportunity tracking, quote generation and pipeline analytics. Dynamics 365 Sales gives your sales team a 360-degree view of every customer — directly from Outlook, Teams or the mobile app.

Customer Service & Field Service

Ticket management, knowledge bases, SLA tracking and scheduling for field service teams. From customer inquiry to on-site resolution — all in one system with complete traceability.

Marketing & Customer Insights

Campaign planning, customer journeys, lead scoring and real-time customer segmentation. Dynamics 365 Marketing connects marketing activities directly with the CRM — no manual data reconciliation, no CSV imports.

Business Central / Finance & Operations

Accounting, procurement, warehouse management and production planning in a cloud ERP. Business Central targets mid-market companies, Finance & Operations targets larger organizations — both run on Dataverse and can be seamlessly connected with the CRM modules.

Platform & Integration

The real strength of Dynamics 365 lies not in the individual modules, but in the platform behind them. Dataverse, Power Platform and Azure together form a foundation on which you can build almost anything.

Dataverse & Custom Entities

Dataverse is the shared data platform for all Dynamics 365 modules and Power Platform apps. We model custom entities, business rules, security roles and relationships — so your data model reflects your processes, not the other way around.

Power Platform Integration

Power Apps for custom interfaces, Power Automate for workflow automation, Power Virtual Agents for chatbots. The Power Platform extends Dynamics 365 with low-code capabilities that your business team can use independently.

Azure Integration & Custom APIs

When standard connectors are not enough, we build custom plugins, Azure Functions and webhooks. This is how we integrate Dynamics 365 with third-party systems like SAP, Shopify or industry-specific software — cleanly, documented and maintainable.

Reporting with Power BI

Power BI reads Dynamics 365 data directly from the Dataverse. We develop interactive dashboards and reports that give your management real-time insights into sales metrics, service performance and financial KPIs — without manual exports.

Why Dynamics 365 with Medienstürmer

Microsoft Ecosystem

Dynamics 365 is not an isolated CRM but part of the Microsoft ecosystem. Outlook, Teams, SharePoint, Power BI and Azure work natively together. This reduces integration effort and ensures your team works in the tools they already know.

Dataverse as Data Foundation

All modules share a common data platform with unified security roles, business rules and relationships. No data silos, no synchronization problems — and a solid foundation for custom extensions with the Power Platform.

Scalable Cloud Solution

As a SaaS solution on Azure, Dynamics 365 scales with your company — from 10 to 10,000 users. Automatic updates, geo-redundant data storage and enterprise-grade security included. No own server, no patching, no stress.

Strengths and Limitations of Dynamics 365

Strengths

Seamless integration into the Microsoft ecosystem (Teams, Outlook, SharePoint, Power BI)
Shared data platform (Dataverse) across all modules — no data silos
Extensible with low-code (Power Platform) and pro-code (Azure, Plugins) on the same platform
Enterprise-grade security, compliance and data protection (EU data centers available)
Regular feature updates from Microsoft without migration effort on your end
Scales from small teams to global organizations with thousands of users

Good to know

Complex licensing model — costs per user and module add up quickly if you are not careful
Steep learning curve for administrators and developers new to the Microsoft ecosystem
Customization has limits: Some UI areas cannot be designed as freely as with custom-built solutions
Migration from legacy CRM systems (Salesforce, SAP CRM, HubSpot) is complex and requires careful planning
Dependency on Microsoft's release cycles — updates arrive automatically, whether you are ready or not

Not just configure — deploy effectively

Dynamics 365 can do a lot. But that also means: Without a clear strategy and clean configuration, it quickly becomes an expensive data graveyard. We show you where Dynamics 365 leverages its strengths — and where other approaches make more sense.

When do we use Dynamics 365?

CRM Introduction & Migration

You need a central system for sales, customer service or marketing? Or want to switch from Salesforce, HubSpot or a legacy CRM to Dynamics 365? We guide the introduction from requirements analysis through data migration to go-live.

Dynamics 365 Customization & Extension

The standard modules do not quite fit your processes? We configure custom entities, business rules, plugins and workflows that map your specific requirements — without jeopardizing upgrade capability.

Integration with Existing Systems

Dynamics 365 needs to talk to your ERP, your e-commerce platform or your billing system? We build robust integrations via standard connectors, custom APIs or Azure Integration Services.

Automation & Workflows

Manual data entry, email reminders, approval processes — everything that repeats can be automated. We use Power Automate and Dynamics 365 native workflows so your team can focus on what matters.

Reporting & Business Intelligence

Your management needs real-time insights into pipeline, revenue or customer satisfaction? We develop Power BI dashboards that access Dynamics 365 data directly — without manual exports or outdated spreadsheets.

Training & Adoption

The best CRM is useless if nobody uses it. We train your team, create practical documentation and support the rollout so Dynamics 365 actually becomes part of everyday work.

How It Works

Discovery & Requirements Analysis

We analyze your existing processes, systems and data structures. Together, we define which Dynamics 365 modules you actually need, where custom development is required and how the migration of existing data should proceed.

Configuration & Data Model

We set up the Dynamics 365 environment, model your Dataverse schema, configure security roles and business rules. In parallel, we develop custom plugins and integrations that go beyond the standard.

Data Migration & Integration

Existing CRM data is cleaned, transformed and migrated into Dynamics 365. At the same time, we build and thoroughly test the integrations with your other systems — before real users come on board.

Rollout, Training & Optimization

We support the go-live, train your team in workshops and stand by intensively in the first weeks. After launch, we optimize based on real user feedback — because no CRM project is finished after go-live.

Frequently Asked Questions

Honest answers to the questions you are probably asking yourself.

License costs start at approximately 60 euros per user per month for a single module (e.g. Sales Professional). Enterprise licenses, additional modules and storage drive costs up. On top of that come project costs for setup, customization and migration. In the initial consultation, we give you a realistic estimate for your specific scenario.

A focused CRM project with one module can go live in 6-10 weeks. More complex scenarios with multiple modules, data migration and extensive integrations typically take 3-6 months. We work iteratively, so you see results after the first sprint.

That depends on what you want to achieve. For a classic CRM or ERP with proven industry processes, Dynamics 365 is the right entry point. If you primarily need custom applications and automations, the Power Platform alone may suffice. In many cases, the combination makes the most sense — and we advise you honestly on what fits your budget and requirements.

Yes, we do this regularly. The switch involves data extraction, field mapping, cleansing and import into the Dataverse. Especially with complex Salesforce setups involving Apex code and Custom Objects, the migration requires careful planning. We create a concrete migration plan including risk assessment.

Business Central (ERP) and Sales Professional (CRM) are explicitly designed for mid-market companies. From approximately 10 users, Dynamics 365 makes economic sense. For very small teams with simple requirements, a lighter CRM like HubSpot or a Power Apps solution may be more appropriate — we discuss this openly in the initial consultation.

Very flexible — within the platform. You can configure custom entities, fields, forms, business rules and dashboards without programming. For deeper customizations, there are plugins (C#), custom APIs and JavaScript web resources. Limits exist in the UI design of certain system areas and in changes to the core behavior of standard modules.

Dynamics 365 runs on Azure with enterprise-grade security: role-based access control, encryption at rest and in transit, multi-factor authentication and regular security audits by Microsoft. EU data centers are available, and Dynamics 365 is compliant with GDPR, ISO 27001 and SOC 2.

Microsoft typically announces breaking changes 6-12 months in advance. Automatic updates mean you are always on the latest version — that is both an advantage and a risk. We keep you informed about relevant changes and proactively adjust your configuration so nothing breaks.