Many marketing teams still struggle with manual exports, forgotten follow-ups and untagged leads. In our masterclass “Automate Everything” at DMEXCO 2025, we will show you how to overcome these hurdles with intelligent automation – in a practical, scalable way and without chaos.
What to bring with you
- Specific automations that enable you to eliminate routine tasks and gain more time for creativity and strategy.
- A clear overview of what Mailchimp already offers natively (customer journeys, trigger flows, tags/segments, dynamic content) – and where specialised tools such as Make.com or Microsoft Power Automate make the difference.
- Best practices for automatically transferring leads from website forms, trade fairs or downloads to the CRM, segmenting them appropriately and transferring them to personalised journeys.
- How to seamlessly integrate sales and service through notifications during contact interactions so that no enquiry is left unanswered.
What it is about in terms of content
- Connecting systems, orchestrating processes: Mailchimp as a communication platform, supplemented by Make.com or Power Automate for logic, data flow and approvals.
- Use case from a medium-sized business: An example from the air conditioning and ventilation technology sector shows the step-by-step process from initial contact to tagging and segmentation to follow-ups and reactivation.
- Scaling without extra effort: How to build automations that grow with you – instead of creating new workarounds.
Who is this session ideal for?
- Marketing and growth teams that want to move from leads to opportunities faster.
- CRM/automation managers who want to set up clean data flows between the web, CRM and email.
- IT/Operations who want to use Microsoft 365/Dynamics stacks efficiently with Power Automate.
Who is speaking?
Felix Stürmer (Medienstürmer) & Franz Riedl (Mailchimp / Intuit) will lead the masterclass and share tried-and-tested processes from projects with B2B companies.
We look forward to inspiring discussions in Cologne – and perhaps we will see some familiar faces again.
