EVERYONE TALKS ABOUT SEO – WE Optimize
Everyone wants SEO. Everybody knows SEO. But do they get the essence of it? Search engine optimization has been considered widely as a technical issue. For years, links or backlinks have been a proof for relevance and therefore pursued a good ranking, at least if matching keywords have been considered. For long time, the credo has been: Stuff your website with as many keywords as possible. But that does not count anymore: Google put a stop to the phenomenon widely known as keyword stuffing.
For some time now, comparatively simple measures such as backlinks or keywords have no longer an exclusive impact. The algorithms of Google and co. do no longer scout your published content for individual terms, but they analyze the quality in total. Therefore, a proper SEO raises the question of good content. Only quality content that corresponds to the searched term can make it to the top of the magic first page.
But SEO is not about words per se. SEO does not happen overnight either. SEO is a strategy. SEO has to be thought as a long-term approach that works with different means on different channels. In concrete terms: SEO covers all activities that promote the development of search engine-relevant recommendations – i.e. links, likes, shares (in social media), keyword strategies, technical implementation, page layout, information on offers, internal and external links – and much more.
Together with our clients we develop suitable strategies and decent tactics to achieve sustainable, optimal positions in SEO-ranking. Many people talk about SEO. We Optimize.