Get published and attain maximum reach
Editorial publications increase the chance for companies to enhance the brand awareness of their services and products and achieve significant relevance. Any editorial department of any type of media depends on information gathered from a wide variety of sources. However, very few of them rely on constant networks of correspondents or informers. That is why media agencies play a decisive role as mediator between companies and editorial offices.
But who wants to be published, has to consider two ground rules: First, you have to offer interesting information with real news value and second, you have to stick to a strict ductus and a decent style according to the standards of press releases. Professional articles apply the same (or even stricter) standards. Both „rules” increase the likelihood of publishing your content in a newspaper or magazine. And getting published is a first big step to maximize your reach and catch on with completely new target groups.
Public relations in general and PR articles (press releases or specialist articles) in particular, primarily pursue the goal of establishing and expanding a specific image – aka corporate culture, corporate identity etc. Information from and about the company should be spread and sympathies should be curried. The continuous evolvement of a company’s identity increase the awareness in public and promote customer loyalty for a long time.
PR that continuously provides relevant information about the latest developments and activities thus enhances the trust in your own brand and helps companies to establish and maintain a stainless reputation in the market.