Content Creates Value
„Don talk about products, talk around them”. In an era exponentially growth of web-based offers and increasing lack of attention span of users, , quality content is the key to make precise distinctions and to stand out from the mass of providers. It really is as simple as that: Besides their products and services, companies in all industries produce one thing every day: stories. Stories that can be exciting, useful, interesting, instructive, but always worth telling, because they provide information about companies, their products and about the people who manufacture them. Content creates value – and value always stands out.
EDITORIAL, CONCEPT AND LAYOUT
No matter if it is about writing articles, the establishment of an own company medium or the entire research, editing or publishing: Together with our customers we design a suitable strategy to display content – adjusted accordingly to budget and company size – that reaches the specific target group. We help our client to detect topics the enterprise can identify with, consult with experts from the speciality departments, write and edit articles and place them on the customer’s website in a visually appealing way.
Which message is most effective in which channel? How to reach decision-makers, junior employees or purchasers? What are they interested in and which headline will most likely attract their interest? A well thought-out distribution strategy helps to answer all these questions. We follow closely the previously defined KPI´s (e.g. lead generation, branding, recruiting) and maximize the effectiveness of your campaigns by constantly monitoring them.
Newsroom on Demand
In recent years, the establishment of an own newsroom has become more and more a trend for larger companies. Some enterprises, such as Siemens for example, even have an editorial tradition that goes far back into the 50ties or more. The idea behind still is the same: to gather all relevant corporate news from the various business areas and to work up the content by engaging professional editors. A model that is also suitable for small and medium-sized enterprises! But sometimes the internal editorial resources are not sufficient to establish an own newsroom. As an external service provider we visit your departments, detect relevant topics, meet with experts, enhance an editorial agenda for your newsroom and supervise the entire process – from interview to publication.