The communication agency Medienstürmer and the practice marketing specialist ROSE Medical marketing announce the starting signal of their co-operation. The aim of the joint venture is to combine the service portfolios of the two agencies and to create a new marketing approach for medical practices, clinics and healthcare companies that combines all dimensions of contemporary practice communication in a single offering.
The resulting service package, which is unique in the industry and goes by the name of “Medical360,” ranges from consulting and implementation of digitization measures to the creation of a professional brand presence to communications, PR and social media. The practical implementation of all measures is carried out from a single source: strategic integration is thus ensured at all times, guaranteeing optimum utilization of the advertising budget deployed. There is also a special focus on addressing industry-specific target groups such as patients, referring physicians and public institutions.
Interested parties can find all relevant information at https://medienstuermer.de/en/medical-marketing or https://www.rose-medical-marketing.de, or can arrange a free initial consultation at firstname.lastname@example.org.
More digitization for practices, clinics and healthcare companies
The joint venture of the two agencies is the result of previous cooperation in various projects for clinics and medical practices and the realization that what currently exists in the healthcare market is not sufficient to realize contemporary communication that is expected by patients, referring physicians and potential employees. These include, above all, modern challenges such as the digitization of internal and external communication streams (e.g., online appointment scheduling), branding or brand building, and the effective use of communication channels such as the company’s own website as well as social media platforms, and much more.
“We set out together to turn medical professionals into communicators,” said Susanne Rose, founder and CEO of ROSE Medical Marketing, commenting on the launch of Medical360. “With regard to communication and marketing, the still very traditional medical sector is just at the beginning of a change that will affect the entire market. The increasing consolidation of medical practices and clinics will fundamentally increase competition, forcing even smaller private practices to professionalize their external image and actively tackle digitization now.”
Specifically, Medical360 bundles all relevant aspects of digitalization, marketing and communication. All services are adapted to the respective situation in an individual assessment workshop and implemented within the framework of a price-transparent, long-term strategy. Services include corporate identity, online marketing, reputation management, referral communications, practice digitization and workforce marketing.